Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora, John L. Graham. 
 - 11th ed. 
 - New York :  Irwin McGraw-Hill,  c2002. 
 - xxv, 694 p. :  ill. ;  29 cm. 
 - The McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0072398841 (hardback)  TZS 25,000 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises.
<br/><br/><label>Dewey Class. No.: </label>658.8 CAT