Brassington, Frances <br/><br/>
Principles of marketing / 
Frances Brassington and Stephen Pettitt. 
 - 3rd ed. 
 - Harlow, England ;  New York :  FT/Prentice Hall,  2003. 
 - xxiv, 1136 p. :  col. ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273657917 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 BRA