Dalrymple Douglas J.  <br/><br/>
Marketing Management:   Strategy and Cases 
/ Douglas J. Dalrymple, Leonard J. Parsons 
 - 6th ed. 
 - New York :   Wiley,   1995. 
 - Various paging :  ill. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>NA  NA 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Marketing Management Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8 DAL