Govindarajan,M <br/><br/>
Marketing management :  concepts,cases,challenges and trends/ 
M Govindarajan 
 - 2nd ed. 
 - New Delhi :  Prentice-Hall of India Private Limited  c2007 
 - xix, 312 p. :  ill. ;  18 cm 
<br/><br/>Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>9788120332591  TZS 25,000 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 GOV