TY  - BOOK
AU  - Giles, G. B
TI  - Marketing
SN  - 9780712114240
U1  - 658.8 GIL 
PY  - 1994///
CY  -  London
PB  - Pitman.
KW  - Marketing
KW  - Marketing--Management
KW  - Sales management
N1  - Includes index
N2  - An introduction to marketing for a wide range of business-related courses, this text provides coverage of topics including: political, economic and organizational change; the advent and application of new technology; social responsibility issues; and the development of the service sector
ER  -