Giles, G. B <br/><br/>
Marketing 
/G. B. Giles 
 - 6th ed. 
 - London :  Pitman.,  c1994 
 - xii, 286 p.:  22cm 
<br/><br/>Includes index 
<br/><br/> An introduction to marketing for a wide range of business-related courses, this text provides coverage of topics including: political, economic and organizational change; the advent and application of new technology; social responsibility issues; and the development of the service sector 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>9780712114240  TZs.7160/- 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management<br/>Sales management
<br/><br/><label>Dewey Class. No.: </label>658.8 GIL