Hiam, Alexander. Marketing for dummies / by Alexander Hiam. - Foster City, Calif. : IDG Books, c1997. - xxii, 378 p. : ill. ; 24 cm. - For dummies . Includes index. ISBN: 1568846991 TZS 12000/= Subjects--Topical Terms: Marketing planMarketing components . Dewey Class. No.: 658.8 HIA