Keegan, Warren <br/><br/>
Global marketing management 
/ Warren J. Keegan, Mark C. Green 
 - 7th ed. 
 - Upper Saddle River :  Prentice Hall,  ©2002 
 - xxv, 617 p. :  ill. ;  27 cm. 
<br/><br/>Includes index 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>0130615064  TZs 30,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/> Export marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 KEE