Perspectives on strategic marketing management / 
edited by Roger A. Kerin, Robert A. Peterson. 
 - 2nd ed. 
 - Boston :  Allyn and Bacon,  c1983. 
 - xiii, 483 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographies. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>0205079229   TZs 232/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KER