Kerin, Roger A. <br/><br/>
Marketing / 
Roger A. Kerin, Steven W. Hartley, William Rudelius. 
 - 10th ed. 
 - Boston :  McGraw-Hill/Irwin,  c2011. 
 - liii, 746 p. ;  ill. (some col.) ;  29 cm. 
<br/><br/> Includes biblipographical references and indexes. 
<br/><br/><br/>Initiating the marketing process. Creating customer relationships and value through marketing<br/>Developing successful marketing and organizational strategies<br/>Scanning the marketing environment<br/>Ethical and social responsibility in marketing<br/>Understanding buyers and markets. Understanding consumer behavior<br/>Understanding organizations as customers<br/>Understanding and reaching global consumers and markets<br/>Targeting marketing opportunities. Marketing research: from customer insights to actions<br/>Market segmentation, targeting, and positioning<br/>Satisfying marketing opportunities. Developing new products and services. Managing successful products and brands<br/>Services marketing<br/>Building the price foundation<br/>Arriving at the final price<br/>Managing marketing channels and wholesailing<br/>Customer-driven supply chain and logistics management<br/>Retailing<br/>Integrated marketing communications and direct marketing<br/>Advertising, sales promotion, and public relations<br/>Personal selling and sales management<br/>Managing the marketing process. Implementing interactive and multichannel marketing<br/>Pulling it all together: the strategic marketing process 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>9780073529936   TZS 10,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 KER