Bovée, Courtland L. <br/><br/>
Marketing / 
Courtland L. Bovée and John V. Thill. 
 - New York :  McGraw-Hill,  c1992. 
 - xxxi, (various paging) :  col. ill. ;  26 cm 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0070067341 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 BOV