Brassington, Frances <br/><br/>
Principles of marketing / 
Frances Brassington and Stephen Pettitt. 
 - 2nd ed. 
 - New York :  Pearson Education Ltd.,  1999. 
 - xx, 1079 p. :  col. ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273644440  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 BRA