TY  - BOOK
AU  - Dholakia, Nikhlesh
AU  - Khurana, Rakesh 
AU  - Bhandari, Labdhi 
TI  - Marketing management: cases and concepts
SN  -  333902750
U1  - 658.8 DHO 
PY  - 1978///
CY  - Delhi
PB  - Macmillan India ltd
KW  - Marketing
ER  -