Dholakia, Nikhlesh Marketing management: cases and concepts / Nikhilesh Khurana, Rakesh Khurana, Labdhi Bhandari - Delhi: Macmillan India ltd, 1978. - ix, 614 p . : 23 cm. eng. ISBN: 333902750 NA Subjects--Topical Terms: Marketing Dewey Class. No.: 658.8 DHO