TY  - BOOK
AU  - Corey,E.Raymond
AU  - Lovelock,Christopher H.
AU  - Ward,Scott
TI  - Problems in marketing
SN  - 0070131414 
U1  - 658.8 COR 
PY  - 1981///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Case studies
N1  - "Case materials of the Harvard Graduate School of Business Administration."; Includes bibliographical references; The marketing process
Market selection and product planning
ER  -