Problems in marketing / 
[compiled by] E. Raymond Corey, Christopher H. Lovelock, Scott Ward. 
 - 6th ed. 
 - New York :  McGraw-Hill,  c1981. 
 - xviii, 810 p. :  ill. ;  24 cm. 
 - McGraw-Hill series in marketing .
<br/><br/> "Case materials of the Harvard Graduate School of Business Administration." 
<br/><br/>Includes bibliographical references. 
<br/><br/>The marketing process<br/>Market selection and product planning 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>0070131414   NA 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.<br/>Marketing--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8 COR