TY  - BOOK
AU  -  Armstrong, Gary
AU  - Saunders, John 
AU  - Wong, Veronica 
TI  - Principles of marketing
SN  - 0273646621 (pbk.)
U1  - 658.8 PRI 
PY  - 2002///
CY  - Harlow, England, New York
PB  - Prentice Hall
KW  - Marketing
N1  - Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996; "The European edition ... offers significant changes"--Pref; Includes bibliographical references and index
ER  -