Ambler, Tim <br/><br/>
Marketing and the bottom line :  the marketing metrics to pump up cash flow 
/ Tim Ambler 
 - 2nd ed. 
 - New York :  Prentice-Hall,  c2003 
 - xiv, 320 p. :  ill. ;  25 cm 
<br/><br/>Includes index 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>0273661949  TZS 45,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 AMB