TY  - BOOK
AU  - Phillips,Celia M.
AU  - Pruyn,Ad
AU  - Kestemont,Marie-Paule
TI  - Understanding marketing: a European casebook 
SN  - 047186093X
U1  - 658.80094 PHI 
PY  - 2000///
CY  - Chichester
PB  - Wiley
KW  - Marketing
KW  - Europe
KW  - Case studies
KW  - Export marketing
N1  - Includes bibliographical references and index
N2  - This collection of case studies has been written by marketing academics at leading universities throughout Europe. The cases cover a broad range of marketing issues, including new products, branding, retailing and strategic marketing
UR  - http://www.loc.gov/catdir/bios/wiley043/99059517.html
UR  - http://www.loc.gov/catdir/description/wiley035/99059517.html
UR  - http://www.loc.gov/catdir/toc/onix06/99059517.html
ER  -