Phillips, Celia M. <br/><br/>
Understanding marketing :  a European casebook / 
by Celia Phillips, Ad Pruyn, Marie-Paule Kestemont. 
 - Chichester :  Wiley,  c2000. 
 - xviii, 214 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This collection of case studies has been written by marketing academics at leading universities throughout Europe. The cases cover a broad range of marketing issues, including new products, branding, retailing and strategic marketing 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>047186093X  TZS 20,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Europe--Case studies.<br/>Export marketing--Europe--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.80094 PHI