TY  - BOOK
AU  - Trott,Paul
TI  - Innovation management and new product development
SN  - 9780273713159 
U1  - 658.575 TRO 
PY  - 2008///
CY  - Harlow
PB  - Financial Times/Prentice Hall
KW  - Technological innovations
KW  - Industrial management
KW  - Product management
N1  - Includes bibliographical references and index; pt. 1. Innovation management
1. Innovation management: an introduction
2. Economics and market adoption / Ufuk M. Cakmakc
3. Managing innovation within firms
4. Innovation and operations management / Richard Noble
5. Managing intellectual property
pt. 2. Managing technology and knowledge
6. Managing organisational knowledge
7. Strategic alliances and networks
8. Management of research and development
9. Managing R & D projects
10. Open innovation and technology transfer
pt. 3. New product development
11. Product and brand strategy
12. New product development
13. Packaging and product development
14. New service innovation
15. Market research and its influence on new product development
16. Managing the new product development process
Appendix. Guinness patent

N2  - This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups
UR  - http://www.loc.gov/catdir/toc/ecip085/2007048699.html
ER  -