Innovation management and new product development /
Paul Trott.
- 4th ed.
- Harlow : Financial Times/Prentice Hall, c2008.
- xxvii, 581 p. : ill. ; 25 cm.
Includes bibliographical references and index.
pt. 1. Innovation management 1. Innovation management: an introduction 2. Economics and market adoption / Ufuk M. Cakmakc 3. Managing innovation within firms 4. Innovation and operations management / Richard Noble 5. Managing intellectual property pt. 2. Managing technology and knowledge 6. Managing organisational knowledge 7. Strategic alliances and networks 8. Management of research and development 9. Managing R & D projects 10. Open innovation and technology transfer pt. 3. New product development 11. Product and brand strategy 12. New product development 13. Packaging and product development 14. New service innovation 15. Market research and its influence on new product development 16. Managing the new product development process Appendix. Guinness patent
This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups