Kerber, Ronald L. <br/><br/>
Strategic product creation :  deliver customer satisfaction from every level of your company / 
Ronald L. Kerber and Timothy M. Laseter, with Max Russell. 
 - New York :  McGraw-Hill,  c2007. 
 - xviii, 318 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part I: Key concepts -- Product creation leadership: delivering business results -- Product idea generation: sensing customer needs and market opportunities -- Technology capabilities: separating invention and execution -- Product creation process design: leveraging discipline and judgment -- The competitive product portfolio: integrating process and product architecture -- People and project management: inspiring and leading the workforce -- Innovation partnerships: connecting the extended enterprise -- Part II: Case studies -- Walt Disney Imagineering: stories of the impossible -- Mars Incorporated: consumer-driven innovation -- Whirlpool Corporation: building a global product creation capability -- United Technologies Corporation: discipline and balance in innovation -- IBM: leveraging customer focus, research, and collaboration. 
<br/><br/> Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank. - Publisher<br/> 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0071486550   TZS 10,000/= 9780071486552   TZS 10,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Production engineering.
<br/><br/><label>Dewey Class. No.: </label>658.575 KER