TY  - BOOK
AU  - Bruce,Margaret
AU  - Biemans,Wim G.
TI  - Product development: meeting the challenge of the design-marketing interface 
SN  - 0471953539
U1  - 658.575 
PY  - 1995///
CY  - Chichester ; , New York
PB  - John Wiley & Sons
KW  - Product management
KW  - New products
KW  - Industrial design
N1  - Includes bibliographical references and index
ER  -