Kraushar, Peter M.
New products and diversification /
Peter M. Kraushar.
- 2d ed.
- London : Business Books, 1977.
- x, 212 p., [1] leaf of plates : ill. ; 23 cm.
Includes bibliographical references and index.
0220663084 : IDM
New products.
Product management.
658.575 KRA