Darmon, René Y. <br/><br/>
Canadian marketing :  principles and applications / 
René Y. Darmon, Michel Laroche, John V. Petrof. 
 - Toronto ;  New York :  McGraw-Hill Ryerson,  c1981. 
 - xii, 512 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0070924325 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Canada.
<br/><br/><label>Dewey Class. No.: </label>658.80097483 DAR