TY  - BOOK
AU  -  David, Fred R.
TI  -  Strategic management : : concepts and cases
SN  - 9788120335660
U1  - 658.4012 DAV 
PY  - 2009///
CY  - New Dehli
PB  - PHI Learning, 
KW  - Strategic planning	
KW  - Business planning
N1  - 
Part 1: Overview of strategic management
The nature of strategic management
Cohesion case: Walt Disney Company, Inc
2008
Part 2: Strategy formulation
The business vision and mission
The external assessment
The internal assessment
Strategies in action
Strategy analysis and choice
Part 3: Strategy implementation
Implementing strategies: management and operations issues
Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues
Part 4: Strategy evaluation
Strategy review, evaluation, and control
Part 5: Strategic management case analysis
How to prepare and present a case analysis
ER  -