Cherton, Peter <br/><br/>
Understanding brands :  creating success 
/ Peter Cheverton 
 - New Delhi :  Kogan page,  c2006. 
 - x, 139 p. ;  23 cm. 
 - The Sunday Times .
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>8175543116  TZS 9,308.744 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management
<br/><br/><label>Dewey Class. No.: </label>658.827 CHE