TY  - BOOK
AU  - Lewison, Dale M.
TI  - Marketing management : an overview
SN  -  9780030981531
U1  - 658.8 LEW 
PY  - 1996///
CY  - Fort Worth
PB  - Dryden Press
KW  - Marketing--Management
KW  - Marketing - Planning
KW  - Marketing - Information system
N1  - Includes index; Part I: Marketing Management. Part II: Marketing Planning. Part III: Marketing Situations. Part IV: Marketing Decisions. Part V: Marketing Actions. Part VI: Marketing Issues
ER  -