TY  - BOOK
AU  - Govindarajan, M
TI  - Marketing management : : concepts, cases, challenges and trends
SN  - 9788120332591
U1  - 658.8 GOV 
PY  - 2007///
CY  - New Delhi
PB  - Prentice-Hall of India Private Limited
KW  - Marketing Management
KW  - Marketing
N1  - Includes index
ER  -