Govindarajan, M <br/><br/>
Marketing management :   concepts, cases, challenges and trends 
/ M. Govindarajan 
 - 2nd.ed 
 - New Delhi :  Prentice-Hall of India Private Limited  c2007 
 - xx, 312 p. :  ill.;  24 cm. 
<br/><br/>Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>9788120332591  TZs.11978.744 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 GOV