TY  - BOOK
AU  - Turban, Efraim
AU  - King, David 
AU  - Mckay, Judy 
AU  - Marshall, Peter  
AU  - Lee, Jae 
AU  - Viehland, Dennis 
TI  - Electronic commerce 2008 : : a managerial perspective
SN  - 9780135135440
U1  - 381.142068 ELE 
PY  - 2008///
CY  - London
PB  - Pearson Education, 
KW  - Electronic commerce
KW  - Electronic commerce--Management
KW  - Business enterprises--Computer networks
KW  - Information technology--Management
N1  - Includes bibliographic references and index; Electronic Commerce: A Managerial Perspective 2008 Part 1: Introduction to E-Commerce and E-MarketplacesChapter 1 Overview of Electronic CommerceChapter 2 E-Marketplaces: Structures, Mechanisms, Economics, and ImpactsPart 2: Internet Consumer RetailingChapter 3 Retailing in Electronic Commerce: Products and ServicesChapter 4 Consumer Behavior, Market Research, and AdvertisementPart 3: Business-to-Business E-CommerceChapter 5 B2B E-Commerce: Selling and Buying in Private E-MarketsChapter 6 B2B Exchanges, Directories, and Other Support ServicesChapter 7 E-Supply Chains, Collaborative Commerce, and Corporate PortalsPart 4:Other EC Models and ApplicationsChapter 8 Innovative EC Systems: E-Government to E-Learning to C2CChapter 9 Mobile Computing and Commerce and Pervasive ComputingPart 5:EC Support ServicesChapter 10 Dynamic Trading: E-Auctions, Bartering, and NegotiationsChapter 11 E-Commerce SecurityChapter 12 Electronic Payment Systems Chapter 13 Order Fulfillment, eCRM, and Other Support ServicesPart 6:EC Strategy and ImplementationChapter 14 E-Commerce Strategy and Global ECChapter 15 Economics and Justification of Electronic CommerceChapter 16 Launching a Successful Online Business and EC ProjectsChapter 17 Legal, Ethical, and Compliance Issues in EC Chapter 18 Social Networks and Industry Disruptors in the Web 2.0 EnvironmentOnline Part 7 Application DevelopmentChapter 19 Building E-Commerce Applications and InfrastructureOnline AppendicesA Current EC Research B Structure and Components of E-Commerce Business ModelC E-Business Planning and Analysis FrameworkTechnical AppendicesA Infrastructure for Electronic CommerceB Web Page Design and CreationC Software (Intelligent) AgentsOnline Tutorials T1 E-Business PlanT2 Supply Chain Managementwww.prenhall.com/turban
N2  - Electronic Commerce 2008, the #1 best seller in the business school market, offers a comprehensive managerial approach to electronic commerce. This new edition emphasizes the impact that social computing is having on the business world and global economy. For undergraduate and graduate courses in Electronic Commerce. Electronic Commerce 2008, the #1 best seller in the business school market, offers a comprehensive managerial approach to electronic commerce. This new edition emphasizes the impact that social computing is having on the business world and global economy
ER  -