TY  - BOOK
AU  - Kotler, Philip
TI  - Principles of marketing
SN  -  9788120323490
U1  - 658.8 KOT 
PY  - 2004///
CY  - New Delhi
PB  - Prentice Hall of India.
KW  - Marketing
KW  - Europe
KW  - Marketing--Management
KW  - Customer relations--Management
N1  - Includes index; Understanding marketing and the marketing process
Developing marketing opportunities and strategies
Developing the marketing mix
Managing marketing
ER  -