TY  - BOOK
AU  - Kotler, Philip
AU  - Keller,Kevin Lane 
TI  - Marketing management 
SN  - 9780273753360
U1  - 658.8 KOT 
PY  - 2012///
CY  - Boston
PB  - Pearson, 
KW  - Marketing
N1  - Includes bibliographical references
ER  -