Kotler, Philip <br/><br/>
Marketing management  
/ Philip Kotler and Kevin Lane Keller  
 - 14th ed. 
 - Boston :  Pearson,   2012 
 - various paging :  col. ill. ;  27 cm. 
 - Global edition .
<br/><br/>Includes bibliographical references 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780273753360  TZS 76,490.20 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT