TY  - BOOK
AU  - Sheth,Jagdish N.
AU  - Gardner,David Morgan
AU  - Garrett,Dennis E.
TI  - Marketing theory: evolution and evaluation 
SN  - 0471635278
U1  - 658.8001 SHE 
PY  - 1988///
CY  - New York
PB  - Wiley
KW  - Marketing
N1  - Bibliography: p. 203-231
N2  - This thought--provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria
UR  - http://www.loc.gov/catdir/description/wiley033/88010162.html
UR  - http://www.loc.gov/catdir/toc/onix04/88010162.html
ER  -