Sheth, Jagdish N. <br/><br/>
Marketing theory :  evolution and evaluation / 
Jagdish N. Sheth, David M. Gardner, Dennis E. Garrett. 
 - New York :  Wiley,  c1988. 
 - xi, 231 p. ;  24 cm. 
<br/><br/>Bibliography: p. 203-231. 
<br/><br/> This thought--provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0471635278  TZS 99,855.82 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8001 SHE