TY  - BOOK
AU  - Shanklin,William L.
AU  - Ryans,John K.
TI  - Thinking strategically: planning for your company's future 
SN  - 039439500X 
U1  - 658.4012 SHA 
PY  - 1985///
CY  - New York
PB  - Random House
KW  - Business planning
KW  - Market development
N1  - Bibliography: p. 317-321
ER  -