TY - BOOK AU - Lynch, Richard L. TI - Corporate strategy SN - 9780273643036 U1 - 658.4012 LYN PY - 2000/// CY - London PB - Financial Times Management KW - Strategic planning KW - Business planning N1 - Includes index N2 - This new international text provides contemporary coverage of both the prescriptive and emergent schools of strategy from a European rather than American perspective. The book is ideal for modern business strategy courses ER -