Strategy maps : converting intangible assets into tangible outcomes - Kaplan, Robert S.; Norton, David P., 1941- (Boston : Harvard Business School Press, 2004)
Strategy maps -- Operations management processes -- Customer management processess --Innovation processes -- Regulatory and social processes -- Aligning intangible assets to enterprise strategy -- Human capital readiness -- Information capital readiness -- Organization capital readiness -- Customizing your strategy map to your strategy -- Planning the campaign -- Private-sector organizations -- Public-sector organizations -- Nonprofit organizations.
Includes bibliographical references and index.
eng.
Keywords: Strategic planning; Intangible property; Human capital; Management