TY  - BOOK
AU  - Kourdi,Jeremy
TI  - Business strategy: a guide to effective decision making 
SN  - 1861974590
U1  - 658.4012 KOU 
PY  - 2003///
CY  - London
PB  - Profile
KW  - Business planning
KW  - Strategic planning
N1  - At head of title: The Economist; Includes bibliographical references (p. 229-232) and index; Preliminaries; Contents; 1 Social cultural and commercial forces; 2 Ideas at work; 3 Pitfalls; 4 Rational or intuitive Frameworks for decision making; 5 Making strategic decisions; 6 Scenario thinking; 7 Strategies for growth; 8 Competitive strategy; 9 Customer focus; 10 Knowledge and information; 11 Managing finance and risk; 12 Sales marketing and brand management decisions; 13 Leadership; Notes and references
ER  -