Kourdi, Jeremy. <br/><br/>
Business strategy :  a guide to effective decision making / 
Jeremy Kourdi. 
 - London :  Profile,  c2003. 
 - v, 246 p. :  ill. ;  23 cm. 
<br/><br/> At head of title: The Economist. 
<br/><br/>Includes bibliographical references (p. 229-232) and index. 
<br/><br/>Preliminaries; Contents; 1 Social cultural and commercial forces; 2 Ideas at work; 3 Pitfalls; 4 Rational or intuitive Frameworks for decision making; 5 Making strategic decisions; 6 Scenario thinking; 7 Strategies for growth; 8 Competitive strategy; 9 Customer focus; 10 Knowledge and information; 11 Managing finance and risk; 12 Sales marketing and brand management decisions; 13 Leadership; Notes and references 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>1861974590  TZs.15410.875 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning.<br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.4012 KOU