TY  - BOOK
AU  - Whittington,Richard
TI  - What is strategy, and does it matter? 
SN  - 0415073855
U1  - 658.4012 WHI 
PY  - 1993///
CY  - London, New York
PB  - Routledge
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -