TY  - BOOK
AU  - Keller,Kevin Lane
AU  - Apéria,Tony
AU  - Georgson,Mats
TI  - Strategic brand management: a European perspective 
SN  - 9780273706328 
U1  - 658.827 KEL 
PY  - 2008///
CY  - Harlow, England, New York
PB  - Prentice Hall Financial Times
KW  - Brand name products
KW  - Marketing
KW  - Strategic management
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip089/2008003326.html
ER  -