Keller, Kevin Lane, <br/><br/>
Strategic brand management :  a European perspective / 
Kevin Lane Keller, Tony Aperia, Mats Georgson. 
 - Harlow, England ;  New York :  Prentice Hall Financial Times,  2008. 
 - xxvi, 829 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273706328   TZs 71,550.11 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Marketing<br/>Strategic management
<br/><br/><label>Dewey Class. No.: </label>658.827 KEL