Aaker, David A. <br/><br/>
Developing business strategies / 
David A. Aaker. 
 - 5th ed. 
 - New York :  Wiley,  c1998. 
 - xiv, 330 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471183644 (cloth : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.4012 AAK