TY  - BOOK
AU  - Thompson Arthur A., Jr 
AU  - Thompson Arthur A., Jr 
AU  - Strickland III, A.J.  
AU  -  Gamble John E. 
AU  - Jain Arun. K. 
TI  - Crafting and executing strategy: the quest for competitive advantage : concepts & cases 
SN  - 9780070600898
U1  - 658.4012 
PY  - 2006///
CY  -  New Delhi : 
PB  - Tata McGraw-Hill
KW  - Strategic planning
ER  -