TY  - BOOK
AU  - Trott,Paul
TI  - Innovation management and new product development
SN  - 9780273736561
U1  - 658.575 TRO 
PY  - 2012///
CY  - Harlow, England, New York
PB  - Financial Times/Prentice Hall
KW  - Technological innovations
KW  - Industrial management
KW  - Product management
N1  - Includes bibliographical references and index; Innovation management : an introduction
Economics and market adoption
Managing innovation within firms
Innovation and operations management
Managing intellectual property
Managing organisational knowledge
Strategic alliances and networks
Management of research and development
Managing R & D projects
Open innovation and technology transfer
Product and brand strategy
New product development
Packaging and product development
New service innovation
Market research and its influence on new product development
Managing the new product development process
N2  - Most of the significant inventions of the past two centuries have not come from flashes of inspiration but from collaborative endeavours. This book argues that innovation is a management process that continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms
ER  -