Innovation management and new product development /
Paul Trott.
- 5th ed.
- Harlow, England ; New York : Financial Times/Prentice Hall, c2012.
- xxviii, 620 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Innovation management : an introduction Economics and market adoption Managing innovation within firms Innovation and operations management Managing intellectual property Managing organisational knowledge Strategic alliances and networks Management of research and development Managing R & D projects Open innovation and technology transfer Product and brand strategy New product development Packaging and product development New service innovation Market research and its influence on new product development Managing the new product development process
Most of the significant inventions of the past two centuries have not come from flashes of inspiration but from collaborative endeavours. This book argues that innovation is a management process that continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms