Gaining and sustaining : competitive advantage /
Jay B. Barney
- 4th ed.
- Harlow : Pearson , c2014.
- ii, 508 p . : ill ; 28 cm.
Includes index.
For graduate level courses in strategic management, Barney provides students and practitioners with the most up-to-date research in a way that allows them to see how to apply it to the real business world
eng.
9781292021454 TZS 75,000/=
Business and Management Competition Industrial management